PROFILE

• Average age is 44
• 63% of readers are female
• Av. household income £75.5K
• Av. cost of a main holiday is £2,600, with 2.8 main holidays per year.
• 15% spent over £5,000 per main holiday
• Av. cost of last short break was £600
• No1 European destination - France / Monaco
• No1 worldwide destination - USA (not Florida or West Coast)
  Beach/resort holidays are the number one type of holiday - 44%
• City breaks were the second most popular - 21%

CIRCULATION

• ABC Circulation figure 67,461
• 24.5% increase year on year
• 4th consecutive ABC increase
• Outsell nearest competitor by over 11,500 copies each month on the UK news stand