PROFILE
- Average age is 44
- 63% of readers are female
- Av. household income £75.5K
- Av. cost of a main holiday is £2,600, with 2.8 main holidays per year.
- 15% spent over £5,000 per main holiday
- Av. cost of last short break was £600
- No1 European destination - France / Monaco
- No1 worldwide destination - USA (not Florida or West Coast)
Beach/resort holidays are the number one type of holiday - 44%
- City breaks were the second most popular - 21%
CIRCULATION
- ABC Circulation figure 54,199
- 17.6% increase year on year
- 14% increase period on period
- Newsstand figure is up 25%