PROFILE

  • Average age is 44
  • 63% of readers are female
  • Av. household income £75.5K
  • Av. cost of a main holiday is £2,600, with 2.8 main holidays per year.
  • 15% spent over £5,000 per main holiday
  • Av. cost of last short break was £600
  • No1 European destination - France / Monaco
  • No1 worldwide destination - USA (not Florida or West Coast)
    Beach/resort holidays are the number one type of holiday - 44%
  • City breaks were the second most popular - 21%

CIRCULATION

  • ABC Circulation figure 54,199
  • 17.6% increase year on year
  • 14% increase period on period
  • Newsstand figure is up 25%
A spread from the current issue